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NogginLOC
"A helmet has to stay on to provide protection, and the weakest point of all sports helmets is the strap attachment. There had to be a better way, and now there is.”
Allen Bancroft President & CEO
One Saturday back October of 2011 while watching college football, I noticed helmets coming off and didn't understand why. My first thought was they must have sub-par helmets for college players. So, I decided to watch some NFL games the next day assuming they must have better equipment, but to my surprise, I saw the same problem, helmets coming off.
It didn't make sense to me that we can put a man on the moon but we can't keep a helmet on our athletes to help protect them.
In November of 2011, I started working in my home laboratory on ways that I thought could help solve the problem of helmets coming off. After making several prototypes, by mid December, I felt I had developed something much better than what was in the marketplace. I had to decide what to do next.
In late December I saw an article in the Sports section of the Sunday newspaper with the headline "Helmets Coming Off at an Alarming Rate With No Solution." I read the article twice, walked to my lab and held the article in one hand and my helmet prototype in the other. I looked back and forth between the article and the prototype several times. At that moment I realized that I had to get the word out about the solution I had.
In March I formed J&A Innovations, LLC and also filed a utility patent for what has now become NogginLOC.
In May we started selling NogginLOC to the football market via the internet and within our local community. NogginLOC was well received by both parents and players.
In July we expanded to Canada and then received our first overseas order in Sweden!
NogginLOC started gaining more market acceptance as we worked to get the word out. End-user testimonials were also very helpful as we started seeing repeat orders from more players on teams.
In December we were approached to develop a removable face mask based off the NogginLOC technology. As luck would have it I had come up with a prototype for that concept a year earlier.
On January 15th, FaceLOC was born! NogginLOC and FaceLOC have been installed on helmets from various manufacturers and various models from those manufacturers. Both NogginLOC and FaceLOC can be installed without structurally modifying the helmets and require no special tools to install or remove them.
In April we were contacted by a bull riding helmet company asked if we would work with them. They were looking to incorporate your NogginLOC and FaceLOC products into their new helmet. We worked with them for several months through development, prototypes, and ultimately their production. We receive lots of calls from their customers requesting spare parts even to this day.
We received for first major order from a large professional football helmet manufacture.
Bull riding helmets continue to be a big user of our patented products.
Our company's sales continue to grow through our website and through Amazon.
We launched our new website and added new products to our NogginLOC and FaceLOC product line
NogginLOC is a helmet restraint system designed to keep the chin strap attached securely to ANY type of helmet. It prevents the helmet from coming off. Although NogginLOC is shown above on football gear, this system can be easily installed on any helmet that uses a chin strap! Helmets designed for Baseball, Lacrosse, Hockey, Skiing Bull Riding, Snowboarding and Construction are all able to use NogginLOC,
NogginLOC is much more secure than standard fasteners but can also be easily operated by small children .
NogginLOC has an optional fixed high mount and a removable low mount.
NogginLOC can also be used on other sports gear and other outdoor sporting goods where quick connections and removal are needed. Dog leashes, safety straps, and other consumer products where quick connections are helpful, can benefit from using NogginLOC.
NogginLOC was also lab tested by The Andrews Research & Education Foundation in Penscaola Florida.
FaceLOC allows athletic trainers or medical personnel to quickly remove the face mask. This allows quick access to the face, neck or airway in the event of an emergency. Although FaceLOC is shown above on football gear, this system can be easily installed on any helmet that uses a face mask, whether it be new or used! FaceLOC requires no special tools and allows the trainer or other medical personnel to take off the face mask with minimal movement of the player. FaceLOC is being field tested by D1 schools and has been lab tested by The Andrews Research and Education Foundation.
Use NogginLOC to change your bumpers quickly in between matches. We have the kit and all the parts you need. Watch the video to see how easily this process is.
See a brief video why we started this company.
How to install NogginLOC on a Football helmet
See how NogginLOC and FaceLOC work on a Rawlings helmet
Listen to what Allen has to say as he is being interviewed by Leadership International as part of Venture Richmond (VA)
Listen to what Allen has to say as he is being interviewed by Leadership International as part of Venture Richmond (VA)
See how NogginLOC and FaceLOC were installed
See how NogginLOC and FaceLOC were installed
Watch interview with Allen Bancroft for NBC Sports
See NogginLOC and FaceLOC on a Schutt helmet
See ABC News discussion with Terry Moran regarding current helmet safety
After watching this video, there should be no reason to not "consider" installing NogginLOC on your helmet!
See the Steelers helmet come off at the goal line. Yikes!
Interview with Allen Bancroft in the early days
Interview with Allen Bancroft in the early days.
See how easy NogginLOC and FaceLOC can be removed
Helmet technology has changed since I played football 14 years ago. Who would have thought that it would have taken this long to come up with a product like NogginLOC where the helmets can actually stay on the players heads?
KEN HARVEY, FOUNDER AND CEO OF JAKA CONSULTING GROUP; FOUR-TIME PRO BOWL LINEBACKER IN THE NFL
My name is Roger Brown. I played tackle football for five years and have coached youth tackle football for the past two years. My nine year old son has been playing tackle football for the past two years. He began using using NogginLOC to secure his chin strap at the beginning of this season. He is a starter on both the offense and defense and is on every special team as well. He is not only just on the field; he is the starting running back and middle linebacker so gives and receives contact on every play. He has now played in eight full contact games, three full contact scrimmages, and dozens of full contact practices. The security of his helmet has never been an issue - not one single time. I see other youth players, both on my team and on opponents’ teams, who do NOT have secure helmets. This insecurity can come from partial “snapping” before the play – where the player thought their chinstrap was snapped, but was not – to snaps coming unbuckled during the middle of play due to contact. While I have not yet witnessed a youth helmet come off during play, I am certain it happens. I have seen multiple instances of an unsecure chin strap causing the helmet to rise well up on the forehead (with the chin strap ending up over the nose or eye area.) I have knelt down on the field during a game at the head of an injured player with just this circumstance...a few times. It is not only a scary moment, but more importantly it makes it difficult to assess the injury and to know right away whether there is a head or neck injury or simply a player that got the “wind” knocked out of them. I have also seen multiple instances of contact causing the helmet to torque sideways and then up on the players head after impact when a traditional chin strap buckle comes undone. I have seen players in the middle of contact drills at practice have to stop and re-buckle their helmet. I have had to blow a whistle in the middle of a drill to stop a player from making contact with another player that has a chin strap that has become unbuckled. My son has noted to whoever asks about his helmet that it makes him feel safe and says that he sees other players’ chinstraps and helmets come off and that he never has to worry about that. I couldn’t agree more with him. As a parent and coach, NogginLoc makes me feel better about the safety of my son and my players. The helmet is the most important piece of safety equipment that a football player has and it simply must stay on and stay secure to provide the players the protection they need. NogginLoc has an additional benefit with youth players. They often have trouble fastening the traditional snaps on a chinstrap. As a coach, I am continuously asked for help with snapping chinstraps. Players also often help each other with fastening the snaps – but with differing degrees of success. As I noted earlier, a chin strap may feel secure but if it is not fully snapped, it will come loose with minimal contact. With NogginLoc, I don’t have to worry about that. The player can both feel and hear it snap when it goes on. And of course, it does not come undone during contact– its primary purpose. It only will release when the player pulls out on the mechanism – which is also easy to do. I have seen NogginLoc perform during 90 degree days, and during rain and mud with no issues at all. A muddy traditional snap is nightmare – once dirt gets in there, it simply does not securely fasten. In my opinion as a coach, parent of a player, and football fan; NogginLoc is long overdue and unquestionably increases player safety. I believe it should be mandatory equipment for every helmet at every level, from youth football to the NFL. Roger Brown - VA
My name is Victor Göransson and I live in Stockholm, Sweden. I have been playing football for a couple of years both in Sweden and in the US. I play in a team in the swedish “superserien” which is the national league. I have always had a problem with helmets coming loose due to the buckles couldn’t handle the hits and detach. And even if the helmet didn’t come completely off you run the risk of getting hit in the face by the facemask. So with all this in mind I started searching for a solution, I thought that someone must have had the same problem as me and came up with a solution. After searching for a while I realized there wasn’t any product out there that could help me resolve this problem. After some more searching I came into contact with Allen Bancroft and NogginLOC. Even if they hadn’t started shipping yet Allen was nice enough to set me up with a NogginLOC set including buckles. It seems strange to me that this kind of product focusing on player safety and security wasn’t already on the market, considering the forces that are exerted on a player’s equipment. For me as a player it has let me focus on the game and I don’t have to even think about if my helmet will come loose or fly off if I get hit. I regularly see this happen to other players. And I don’t have to deal with the inconvenience of somebody having to reattach my buckles or getting hit in the face. NogginLOC is a great product that meets a need for an updated helmet buckle that focuses on player safety. Victor Göransson - SWEDEN
Allen, I just wanted to let you know that my 10 year old son last year wore the NogginLOC chin strap and he loved it and I did to. He was our running back and not once did it come loose or come off, continued to use this product this upcoming season and I want to say thank you. We live in north central Kansas and I have been trying to let them know about this awesome product. Tony
My name is Will Westing. I have been coaching tackle football for 6 years. My 13 year old son wore the NogginLOC on his helmet this year for 8 games, 2 scrimmages and a minimum of 30 practices. My son has played tackle football for 6 years. We were happy to use the NogginLOC this year, and were very pleased with the product. At the younger youth levels, I see a great value in the NogginLOC. First and foremost, the ease at which the device attaches is a huge plus, because the kids can more easily buckle their own chin strap on, not requiring the coaches to do it for them. I love the idea that Allen thought outside of the box, and decided to invent something to replace the snaps that we have been using on helmets for as long as I have played and coached. This is a really solid device, and offers the added security that the chin strap will not come unsnapped like the standard snaps do. If the helmet and chin strap are fitted properly, I have every confidence that the NogginLOC will do a better job of keeping the helmet on a child’s head than the traditional snaps can. My son’s helmet came off 3 times in his first 5 years of playing tackle football, and this year it did not come off one single time. Again, I am pleased to have used the NogginLOC on my son’s helmet this year, and hope that I will someday soon see them on many more kid’s helmets. Thank you, Will Westing Youth Football Coach and Father of a youth football player.
Mr. Bancroft
On behalf of the Richmond Touchdown Club I wanted to thank you for installing the nine locking chin strap devices on player's helmets in the North / South Big River Rivalry All-Star Game. The devices worked impeccably. The players who wore the helmets were very pleased with the ease of putting their chin straps on and taking them off. The athletes all wanted the device for their future play. We believe any device that will keep the helmet on will help in preventing concussions.
Thanks again for letting us be on the forefront of this devices use.
Rudy ward
President of Touchdown Club of Richmond
Andrews Research & Education Foundation did our FaceLOC testing.
Allen Bancroft holds a Bachelor of Science Degree in Electrical Engineering from DeVry Institute of Technology and a Executive Masters Degree (MBA) in Business Administration from the University of Notre Dame. He also received his Lean Six Sigma Black Belt in November of 2011 from Virginia Commonwealth University.
Allen also holds 11 Unit
Allen Bancroft holds a Bachelor of Science Degree in Electrical Engineering from DeVry Institute of Technology and a Executive Masters Degree (MBA) in Business Administration from the University of Notre Dame. He also received his Lean Six Sigma Black Belt in November of 2011 from Virginia Commonwealth University.
Allen also holds 11 United States patents in robotics navigation and mechanical systems with additional patents recently awarded for NogginLOC™.
Since 1988 Allen has spent many years in the field of Robotics. Most of his work is on fully autonomous platforms and manipulator arm designs.
He is very entrepreneurial and has started several different companies.
Allen is also one of two Chief Judge Advisers for the FIRST Robotics Organization.
He is a private pilot and enjoys flying when time allows.
Allen is passionate about athletes safety and founded J&A Innovations, LLC to develop products to help protect them.
See the following link to learn more about our Founder:
Looking to use NogginLOC on your own product? We have engaged Pacific World Marketing to represent us in licensing of our patented process. Please reach out to them at:
925.634.1140
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We welcome constructive feedback from our customers so please feel free to email us and we will respond as soon as we can. We also offer bulk pricing on our products so please reach out if interested in larger quantities. Please note our Website is still under development.
Please communicate via email and we will respond in the evenings USA EDT time.
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